Newest Member of American Fintech Council (AFC)

In a rapidly evolving financial landscape, responsible innovation is key to ensuring consumers have access to safe, affordable, and transparent financial services. The American Fintech Council (AFC), a leading advocate for ethical fintech practices, has welcomed FinMkt as its newest member. As a woman-founded and owned fintech company, FinMkt is revolutionizing embedded digital lending with its customizable multi-lender point-of-sale financing platform. With fintech hubs expanding across the country, ‍ continue to play a crucial role in driving financial innovation and accessibility. But what does this partnership mean for the future of fintech and consumer finance? In this blog, we’ll explore how FinMkt and AFC are shaping a more inclusive, compliant, and consumer-friendly financial ecosystem.

FinMkt Joins the American Fintech Council to Advance Responsible Innovation

AFC Welcomes FinMkt as Its Newest Member

Washington, D.C. (October 11, 2023) – The American Fintech Council (AFC), the leading industry association for responsible fintech companies and innovative banks has announced that FinMkt has joined as its newest member. As a woman-founded and owned company, FinMkt brings a valuable perspective to the growing association committed to regulatory compliance, consumer protection, and responsible innovation.

FinMkt’s Role in Revolutionizing Embedded Lending

Phil Goldfeder, CEO of AFC, praised FinMkt’s contributions to the fintech landscape. “FinMkt, a trusted embedded lending platform, is revolutionizing the point-of-sale consumer finance market by increasing consumer choice.” He emphasized that FinMkt exemplifies fintech’s role in expanding consumer options, partnering with small and large financial institutions to offer customizable digital lending solutions for merchants and consumers.

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FinMkt’s Cutting-Edge Embedded Digital Lending Technology

Innovating Point-of-Sale Financing Across Industries

Founded in 2014, FinMkt is shaping the future of embedded digital lending with its customizable multi-lender point-of-sale financing platform. The company provides a cloud-based SaaS technology stack that enables banks, credit unions, and alternative lenders to offer seamless lending and payment solutions.

Targeting Key Sectors for Maximum Impact

FinMkt's solutions are optimized for high-demand verticals, including:  

• Home Improvement  
• Healthcare  
• Service Industries  

By accelerating speed-to-market solutions, FinMkt is enhancing financial accessibility where it is needed most.  

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A Shared Vision for Responsible Fintech Growth

Commitment to Ethical Innovation and Consumer Protection

Luan Cox, Founder and CEO of FinMkt, expressed enthusiasm about the partnership with AFC. “Together, we aim to drive positive change within the industry, ensuring that technological advancements are harnessed to benefit consumers, businesses, and the broader financial ecosystem.” By combining expertise and resources, AFC and FinMkt will foster a collaborative environment that champions ethical fintech practices, regulatory compliance, and consumer-first innovation.

AFC’s Mission: Promoting Transparency and Financial Inclusion

AFC is dedicated to supporting responsible financial services innovation while advocating for sound public policy. The organization’s members lead the way in:  

• Fostering competition in consumer finance  
• Pioneering products that serve underserved communities  
• Driving industry-wide transparency and inclusivity  

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A Powerful Partnership for the Future of Fintech

Phil Goldfeder concluded by celebrating the collaboration with FinMkt and its dynamic leadership. “We are excited to collaborate with FinMkt, but even more with their powerhouse founder and CEO Luan Cox, who has built yet another company and smart team that permeates energy, enthusiasm, and desire to change the future of finance.” This partnership reinforces AFC’s mission and highlights FinMkt’s commitment to shaping the future of financial services through responsible and innovative lending solutions.