Side by Side Comparison of Customer Financing Companies

Point-of-Sale
January 2, 2025

Unlocking Growth with Customer Financing: A Comprehensive Guide

Picture this: you’re a home improvement or healthcare business aiming to grow your revenue, but your customers are hesitating at checkout due to financial constraints or sticker shocl. Enter customer financing companies – your secret weapon for turning hesitation into revenue. Let’s dive into why these solutions are a game-changer, explore the top companies in this space, and take a closer look at how FinMkt stands out.

Why Customer Financing Matters (With Stats to Back It Up)

Customer financing isn’t just a buzzword; it’s a powerful strategy for growing your business. Here’s why:

  • Increased Purchase Power: Customers spend 15-30% more when financing is available. This means higher sales and larger projects for your business.
  • Improved Conversion Rates: Offering financing options can boost conversion rates by up to 20%. More customers saying “yes” means more consistent revenue.
  • Higher Average Order Value (AOV): Businesses see up to a 35% increase in AOV when payment plans are offered. This is especially valuable in industries like home improvement and healthcare, where big-ticket purchases are common.

Meet the Top Customer Financing Companies

To help you navigate the landscape, here’s a look at some of the leaders in customer financing:

Company Industries Served Key Features Loan Duration Notable Perks
LendingTree Multiple (Healthcare, Home Improvement) Multiple lender marketplace 6-60 months Wide lender network
Synchrony Retail, Home Improvement Long-term payment plans 12-60 months Nationwide retailer partnerships
GreenSky Home Improvement, Healthcare Deferred interest plans 6-120 months Fast credit decisions
FinMkt Home Improvement, Healthcare Multi-lender platform, one application 6-84 months Fully customizable, white-labeled solution with instant support and in-app chat
Affirm Retail, E-commerce Pay-over-time options 3-36 months No hidden fees, flexible terms
Klarna Retail, E-commerce Buy Now, Pay Later (BNPL) 1-36 months Interest-free options, global reach
Afterpay Retail, E-commerce Pay in 4 installments 6 weeks No interest, straightforward payments
CareCredit Healthcare Special financing for medical needs 6-60 months Dedicated healthcare financing options
Bread Retail, E-commerce Flexible installment loans 6-60 months Customizable payment solutions for businesses

Deep Dive: What Sets These Companies Apart

LendingTree

LendingTree is like a financial matchmaking service, connecting businesses and consumers to a variety of lenders. This approach provides flexibility and options, which is great for customers who like to compare rates and terms. However, the wide array of choices can feel overwhelming for some, making it less ideal for those seeking a simple, straightforward solution. Additionally, for companies looking to speed up the sales cycle - LendingTree is an additional step for the consumer over services like Buy Now, Pay Later or a Point of Sale Financing platform.

Why Choose LendingTree:

  • Broad lender network for maximum flexibility.
  • Best suited for businesses wanting diverse options for their customers.

Synchrony

Synchrony is well-known for its partnerships with national retailers. Specializing in store-branded credit cards and long-term payment plans, it’s a solid choice for businesses looking to offer financing through familiar, recognizable brands.

Why Choose Synchrony:

  • Strong partnerships with major retailers.
  • Ideal for businesses aiming to leverage a trusted name.

GreenSky

GreenSky focuses on industries like home improvement and healthcare, offering deferred interest plans to make big-ticket purchases more manageable. While their application process is quick and approval rates are competitive, businesses should ensure customers understand the terms.

Why Choose GreenSky:

  • Quick application process with competitive approval rates.
  • Best for businesses handling large, high-value projects.

FinMkt

Finmkt Customer financing Companies

FinMkt takes the complexity out of customer financing with its multi-lender platform. Unlike competitors, FinMkt streamlines the process by providing multiple offers through a single application. This transparency and simplicity make it a standout choice, especially for businesses focused on customer satisfaction. Additionally, with FinMkt being a technology first organization the entire platform can be branded around the merchant.

Why Choose FinMkt:

  • Transparent pricing and easy integration into existing systems.
  • Flexible, customer-first approach with multiple lender options.
  • Fully customizable, white-label solution tailored to your business needs.
  • Instant support through in-app chat with response times measured in seconds.

Affirm

Affirm has become a go-to for e-commerce businesses, offering pay-over-time options with no hidden fees. Customers appreciate the straightforward terms and flexible repayment plans, making it a popular choice for online retailers.

Why Choose Affirm:

  • Transparent and flexible payment options.
  • Best suited for e-commerce businesses.

Klarna

Klarna’s Buy Now, Pay Later (BNPL) model has gained global popularity, especially in retail. Customers can split purchases into manageable payments, often with interest-free options, making it a strong contender for businesses seeking to enhance the customer experience.

Why Choose Klarna:

  • Interest-free payment options.
  • Ideal for businesses looking to attract younger, tech-savvy customers.

Afterpay

Afterpay specializes in interest-free installment payments, making it an attractive choice for retail and e-commerce businesses. Customers pay in four installments, making larger purchases feel more manageable.

Why Choose Afterpay:

  • Simple, interest-free payment plans.
  • Great for businesses targeting budget-conscious shoppers.

CareCredit

CareCredit focuses on healthcare financing, offering special payment plans for medical needs. It’s ideal for healthcare providers looking to offer patients flexible financing options for out-of-pocket expenses.

Why Choose CareCredit:

  • Tailored for healthcare financing.
  • Helps patients manage medical costs.

Bread

Bread provides flexible installment loans for retail and e-commerce businesses. Its customizable solutions allow businesses to offer payment plans that align with their customers’ needs.

Why Choose Bread:

  • Customizable payment solutions.
  • Perfect for businesses seeking tailored financing options.

How FinMkt Stands Out

FinMkt’s multi-lender approach is like having your cake, eating it too, and then realizing there’s another cake waiting for you. Customers appreciate the transparency and flexibility, while businesses benefit from happier customers and increased conversions.

Key Features of FinMkt:

  • Simplified Application Process: One application provides customers with multiple financing options. Think of it as speed dating for financing.
  • Broad Industry Support: FinMkt caters to industries from healthcare to home improvement, ensuring versatility.
  • Business-Friendly Integration: Plug-and-play capabilities mean you can integrate FinMkt into your existing systems without a technical headache.
  • Fully Customizable and White-Labeled: Adapt the platform to reflect your brand, delivering a seamless experience for your customers.
  • Instant Support: In-app chat with response times in seconds ensures your business always runs smoothly.
  • Customer Empowerment: By offering multiple options, FinMkt ensures customers find the financing solution that works best for them.

Why Offering Customer Financing is a No-Brainer

Here’s why businesses should prioritize customer financing:

  • Boost Revenue: Financing reduces the financial barrier for customers, leading to more completed transactions and larger projects.
  • Enhance Customer Experience: Flexible payment options show customers you’re invested in meeting their needs.
  • Drive Business Growth: For home improvement and healthcare providers, offering financing can open doors to new opportunities and increased revenue streams.

Customer financing solutions empower businesses to deliver more value, close more deals, and build lasting relationships with customers. It’s about creating opportunities for growth and success.

Choosing the Right Partner

When deciding on a financing partner, consider your business’s needs and your customers’ preferences. Do you value variety, like LendingTree offers? Or do you prefer a streamlined, transparent process like FinMkt provides? Maybe you’re drawn to GreenSky’s quick approvals or Synchrony’s strong retail partnerships.

For businesses looking for simplicity, transparency, and flexibility, FinMkt stands out as a top choice. Its multi-lender platform, easy integration, and customer-focused approach make it a powerful tool for driving revenue growth and enhancing the customer experience.

Final Thoughts

Customer financing isn’t just a tool; it’s a powerful strategy for growing your home improvement or healthcare business. By choosing the right financing partner, you’re not only boosting your bottom line but also making a tangible difference in customers’ lives. Whether it’s helping a homeowner tackle a long-overdue project or enabling a family to afford necessary healthcare, financing can turn opportunities into success.

So go ahead—embrace the power of financing. Watch your revenue grow, your customers thrive, and your business reach new heights. With the right partner, the sky’s the limit.