Who is FinMkt?

Financial Technology Innovators

Collectively, FinMkt's leadership team has decades of deep SaaS and fintech experience. FinMkt's founders played crucial roles in forming the framework for the modern software as a service model, before "fintech" and "embedded finance" were commonly used terms.

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Meet the Team

Luan Cox
Founder, Chief Executive Officer

Luan Cox

Founder, Chief Executive Officer

Luan, a fintech veteran, has built several companies to successful exit: Interactive Data Managed Solutions (IDC Acquired by Warburg Pincus and Silver Lake/ICE), Stockpoint (acquired by Dow Jones/IDC) and Quote.com (acquired by Lycos/IDC). Notable awards: Top 50 Financial Technology CEOs, Top 25 Women Leaders in FinTech, NYC FinTech Women’s Inspiring FinTech Females, Inc. 2023 Female Founders 200, and 2023 Forbes 50 over 50.

Sri Goteti
Founder, Chief Technology Officer

Sri Goteti

Founder, Chief Technology Officer

Sri's past experience includes Senior Director of Technology for Interactive Data Managed Solutions – Americas, where he built and led a global team in developing both adviser and investor-focused market data systems and front-end applications currently licensed by over 350 global financial institutions including Wells Fargo, Citi, JPMorgan/Chase, Pershing, Bank of America and the NYSE. Named a Top 25 Financial Technology CTOs of 2022.

Nate Barber
Chief Financial Officer

Nate Barber

Chief Financial Officer

Before joining the FinMkt team, Nathan began his career with JPMorgan’s investment banking group in New York and San Francisco. During his tenure there, he worked on a variety of mergers & acquisitions and capital raising transactions with software and technology clients. In total, he has advised corporate clients on transactions valued in excess of $12 billion.

Dheeraj Medikonda
COO & Head of Client Solutions

Dheeraj Medikonda

COO & Head of Client Solutions

Dheeraj’s experience in complex project implementations, product development and lender integrations have been vital to FinMkt’s success. Multiple teams depend on him for guidance and collaboration. His sophisticated understanding of technology and ability to communicate complicated concepts in an accessible way enables him to excel in his work.

Erin Smith
Chief Administrative Officer

Erin Smith

Chief Administrative Officer

Before entering the fintech space as Brand Manager at small business lender, Lendistry, Erin's career was largely in the real estate and financial sectors. She has held previous positions at Keller Williams Realty and Morgan Stanley. However, fintech turned out to be a natural fit for Erin, who enjoys the challenge of being both analytical and creative.

Jolynn Swafford
Vice President, Growth & Partnerships

Jolynn Swafford

Vice President, Growth & Partnerships

Prior to joining FinMkt, Jolynn served in various executive roles in the healthcare industry for over 20 years. Throughout the span of her career, she was a global top achiever in SaaS and consulting services sales. She has worked with EY, PwC, Oracle, Gartner, Texas Health and Children's Health. Jolynn is also a master life coach.

Sankalp Bhimana
Vice President, Solutions Delivery

Sankalp Bhimana

Vice President, Solutions Delivery
Krishna Dasari
Delivery Manager

Krishna Dasari

Delivery Manager
Chandra Desam
Vice President, Engineering

Chandra Desam

Vice President, Engineering
Zareen Erskine
Director, Consumer Solutions

Zareen Erskine

Director, Consumer Solutions
Meredythe Goethe
Vice President, Operations

Meredythe Goethe

Vice President, Operations
Rohit Karne
Customer Service Manager

Rohit Karne

Customer Service Manager
Amanda Kelley

Amanda Kelley

Director of Client Success
Chaitali Mehta
Vice President, Finance

Chaitali Mehta

Vice President, Finance
Saima Khot
Senior Support Manager

Saima Khot

Senior Support Manager
Steve Scotford
Director, Lender Operations

Steve Scotford

Director, Lender Operations
Uday Sankar Yellajosula
QA Manager

Uday Sankar Yellajosula

QA Manager

FinMkt is a Leader in the Fintech Industry

FinMkt has been recognized for its innovative embedded point of sale financing solutions and positive workplace culture.

Who We Are

Top 25 Companies in Lending Technology

Inc. Best Workplaces 2023

Inc. Best Workplaces 2023

Top 25 Fintech Women Leaders

Top 25 Fintech Women Leaders

Inc. Female Founders 200

Inc. Female Founders 200

Best New Embedded Platform

Best New Embedded Platform

LendTech of the Year Finalist

LendTech of the Year Finalist

Team of the Year Finalist

Team of the Year Finalist

Top 50 Fintech CEO

Top 50 Fintech CEO

Inc. 5000 - Fastest Growing

Inc. 5000 - Fastest Growing