Alternative finance companies are leading users of FinMkt’s technology. Online lenders leverage FM Gateway's loan sourcing capability to source borrowers and reduce customer acquisition costs. Leading online lenders are also licensing Gateway to offer a cost-effective, multi-lender solution for their affiliate and distribution networks. FinMkt’s FM Marketplace solution offers online lenders and service providers the ability to create customized matching and loan inquiry technology to offer financial products for niche applications. Finally, our data product can help inform alternative lenders about the competitive market for loans and related offering terms, thereby helping them to assess their competitive position in the market.