Digital Marketing Manager

Digital Marketing Manager

Description

FinMkt is a fast-growing, New York-based financial technology company that creates and operates cutting-edge online marketplace and asset management technology solutions. Our industry-leading Lending Gateway platform enables our clients to offer their customers access to multiple financial products and services from the most reputable tech-enabled lenders and other providers. Through our Lending Gateway, consumers are offered multiple products simultaneously and may select the loan or product that best fits their individual needs. In addition to Lending Gateway, we operate FM Portfolio, a leading institutional asset management technology platform for managing loans originated by online lending platforms. FM Portfolio provides sophisticated data collection and aggregation, portfolio tracking, data analytics and reporting capability. We believe that a team’s shared values are critical to success. We are proud of our beliefs which center on honesty, integrity, passion, teamwork and loyalty.

If those values describe you, data analytics is your super power and you are an analytical decision maker, then FinMkt is the place for you.

The Role

As a Digital Marketing Manager, you will take charge of our digital marketing strategy, working to attract more site traffic for our Lending Gateway, Lendvious.com (our consumer loan website) and turning that traffic into new loyal customers. The Digital Marketing Manager’s role will involve working across many disciplines, including product management, engineering, design and content to develop, align and execute scalable growth strategies.

Calls-to-action, landing pages, A/B and multivariate testing will be the name of your game. You’ll revamp and mock-up up new microsites to attract traffic and generate leads. You will also contribute your ideas to develop new products and improve existing products. Analyzing new potential markets and advising the team on alternative applications of our existing platforms will be critical.

Requirements

• Demonstrated experience in digital, affiliate, SEO, PPC, email, social media and display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Working knowledge of Google Analytics
• Experience in setting up and optimizing Google Ad words campaigns
• Familiarity with the financial services or online lending industry
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in digital marketing and measurement
• Startup and entrepreneurial experience is a plus
• Demonstrated ability to work independently and autonomously

Responsibilities

• Plan and execute affiliate, SEO, PPC, email, social media and display advertising campaigns
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative digital growth strategies
• Collaborate with digital agencies and other vendor partners
• Evaluate emerging digital and online technologies. Provide thought leadership and perspective for adoption of new digital marketing strategies where appropriate
• Lead marketing technologies, including Google Ad words, Google Analytics, social media platforms, audience segmentation, and microsite and landing page design and development



We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.


Location: New York, NY (Manhattan)
Experience: Minimum of 3 Years in digital marketing or advertising