About Us

Since 2016, we have been passionately delivering best-in-class technology to improve the way consumers access affordable financing. By creating a multi-lender platform and point of sale solution with patent pending technology, we seamlessly connect lenders, merchants and consumers for fast and easy transactions.


Our Rockstars

Luan Cox
Founder, Chief Executive Officer

Prior to co-founding FinMkt, Ms. Cox served as the General Manager and Vice President of Interactive Data Managed Solutions - Americas, Executive Vice President of Global Sales and Marketing for Stockpoint, and Executive Director of Partner Solutions for Quote.com. She is an alumna and advisor to the Springboard Accelerator program comprised of the world’s leading women-led media and technology companies and is a Techstars mentor for its fintech accelerator. Ms. Cox has been named to NYC FinTech Women’s Inspiring Fintech Females list and as one of the Top 25 Women Leaders in Financial Technology of 2020 by the Financial Technology Report.  

Sri Goteti
Founder, Chief Technology Officer

Prior to co-founding FinMkt, Sri served as Senior Director of Technology for Interactive Data Managed Solutions – Americas. While there, he built and led a global team in developing both adviser and investor-focused market data systems and front-end applications currently licensed by over 350 global financial institutions including Wells Fargo, Citi, JPMorgan/Chase, Pershing, Bank of America and the NYSE.


Nathan Barber
Chief Financial Officer

Nathan began his career with JPMorgan’s investment banking group in New York and San Francisco where he worked on a variety of mergers & acquisitions and capital raising transactions with software and technology clients. In total, he has advised corporate clients on transactions valued in excess of $12 billion.